Why heat causes damage

Exposure to high heat changes the shape of your hair’s keratin strands. Temperatures over 300°F convert the ⍺-keratin to β-keratin, which eventually leads to weaker hair that has lost its elasticity and become more prone to damage.” – Dyson

Give heatless curlers a try!

Good Housekeeping says to “start from the top and twists sections of hair around the ribbon, adding more little by little”. Be sure the curls are in place by tying the scrunchie tight. 


Always use heat protectant spray!

I hope everyone has seen the heat protector toast challenge. This viral trend started with hairdressers protecting one side of the bread, exposing the other as burnt. If you don’t believe it works give this test a try and you’ll be in love with your products all over again. 

Apply wet or dry depending on your preference but always before a blowdry. 

Stop blow drying your sopping wet hair

We get it, you’re in a rush. Consider this, wet hair is more fragile than dry hair, so exposing it to hot airflow and a harsh bristle brush can cause breakage and frizz. It also takes more time to dry and style wet hair which means more heat exposure and damage. 

Never tong or straighten wet hair

“Only use straighteners or curling tongs on completely dry hair. “Applying the heat of tongs to wet hair is catastrophic. As you heat water and turn it from liquid into gas, it expands. Water which is trapped in the cortex will burst out, causing damage”. – GHD

Lower the heat

It’s not necessary to curl your hair at 400 degrees every morning. Depending on how fine your hair is, a lower temperature can still provide beautiful results. For women with thick, coarse hair we understand. At that point, be sure you’re skipping wash days to limit the number of times your hair needs to be styled. 

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